Creative Director & Designer
Coromandel takes Kiwi Bird as its main inspiration for the brand. They are one of the endangered exotic birds that hold many interesting traits within them. They have a kiwi-shaped body, they could lay eggs far bigger than their bodies, and unlike any other birds, they can’t fly. But their inability to fly doesn’t stop them from having fun, they could still live freely and having fun just the way they are.
This traits embodies the Coromandel Vision and Mission to bring positive cause far bigger than just an ordinary clothing brand. While creating excellent clothing products, they also inspire people to take care for their surrounding by using only all-natural and cruelty-free material in all of their products. And just like Kiwi Bird, they put respect to alternative lifestyle that doesn’t correspond to the societally accepted working life.
As a brand that supports nature, we designed packaging that can be fully reusable as pencil case.