A Roastworks

True to Taste, Precisely Roasted.

The man behind A Roastworks, Mr. Andrew Tandra, is one of the most passionate and detail-oriented individuals we’ve ever met. His precision and dedication to his craft shine through in every aspect of his business, where he upholds his mantra, “No more bad coffee,” with unwavering commitment. His meticulous roasting profiles consistently bring out the best in every bean, preserving its most authentic flavor.

This philosophy has been our inspiration for the project: like a compass, A Roastworks stays true to its purpose, never compromising, no matter the challenges.

For the packaging, we wanted to emphasize the product’s key strength: its ability to deliver a consistently perfect cup, made possible by the meticulous process behind it. To reflect this, we kept the front design simple and sleek, while incorporating hidden details on the sides as a nod to the craftsmanship that defines A Roastworks.

Creative Director
Andre Edfan

Brand Strategist
Denis Vinsensius

Graphic Designer
Euolia Yessie

Photographer
Andre Edfan

Brand Identity Design, Packaging Design, Photography.