Astro

Astro is one of Indonesia's most prominent startups. They came to us for a rebrand as they set their sights beyond being just a fast-grocery app. Their vision? To evolve into a super-app and a house of brands, creating an ecosystem where their in-house brands can flourish.

 

To support this ambitious transformation, we moved their identity away from the fast-grocery traits of speed and urgency. Instead, we centered it around their mascot, Airo, as the heart of the brand. Airo’s adventurous and helpful nature now embodies the brand’s essence, representing how he and his friends make life’s daily detours easier and more enjoyable. This rebrand not only marks Astro’s growth but also positions it as a fun and reliable part of people’s everyday lives.