Paulette Boulangerie

Paulette Boulangerie began in a small alley within the bustling area of Tanjung Duren. It’s quite unexpected to find a boulangerie that takes its craft so seriously in such a location. We crafted Paulette’s identity to showcase its beautiful baked goods, using a vibrant color palette, casual doodle-style illustrations, and brown carton box textures. This combination creates a harmonious balance between humility and passion.