Nafas Outdoor Exercising Report 2020

When we first received the brief from Nafas, we were met with hundreds of pages of data, scientific findings, and layered narratives. Dense, rigorous, and deeply technical.

But behind all that complexity lies a message that everyday people need to understand:
The benefits of outdoor exercise may be overshadowed by the risks of air pollution.

Our role was not to simplify the science, but to clarify its meaning.

We restructured the flow of information, distilled key insights, and designed visual systems—charts, illustrations, and typographic hierarchy—that guide readers through the report with ease. Every design decision was made to ensure that essential information stands out, without compromising accuracy or nuance.

The result is a report that remains scientifically robust, yet approachable. A document where readers can grasp the core message even while skimming. We believe clarity is not the opposite of depth; it is how we designers can translate depth into something accessible.